Aweber Review

What is Aweber?

Aweber creates and operates op-in email marketing service utilized by more than 120,000 business owners, entrepreneurs, and bloggers in different parts of the world. They offer a powerful email marketing tool that helps a business improve by keeping in touch with potential leads and customers via email.

​It is easy to misunderstand email marketing tools since most people think that they are complicated and difficult to use. But, Aweber is here to change this.

​Aweber is an excellent and remarkable email marketing platform because of a few reasons. Aside from the fact that it is extremely customizable, it also sports a lot of amazing features such as reports, broadcast messages, and managing subscribers. Broadcast messages are just emails that contain an essential letter - such as an upcoming product launching event – that are sent to all subscribers, specific subgroups, or specific email list – it’s totally up to you! You also get the chance to select the date and time to send these broadcast messages. All in all, it is a customizable email marketing program that will aid various groups of people that generate their income in the online world.

With a cost-efficient price range that is dependent on the number of subscribers, Aweber is a perfect fit for budget-conscious entrepreneurs and businesses. It is an intuitive solution to expand contact lists and send scheduled and targeted emails, broadcast messages, and marketing campaigns to their prospective customers.

Aweber Plans and Pricing

Email is the most suitable marketing tool for keeping your products and services on top and stay in touch with your prospective clients. And when you choose Aweber where marketing automation is one of their tools, it guarantees that your business would be in great hands.

Aweber is one of the most sought after email marketing program that provides plenty of innovative and state of the art feature. Despite this, it remains simple and easy to use. Even beginners can get the most out of this program without struggling with its interface. Moreover, it also sports features such as email templates, autoresponder, segment users, sends email blast, marketing automation, and many other email marketing tool. Apart from this, one thing that contributes to the popularity of Aweber was its email deliverability. Generally, it has three plans: Monthly, Quarterly, and Annually. They also have a 30-day free trial.

Free Plan

Since Aweber improved its infrastructure, their previous offer that required $1 before you can use their service. In this latest it offers, users get to enjoy 30 days of complete and functional service without the need to use any credit card or promo code. The features included in the free trial period are:

  • ​Email Campaigns
  • ​Subscriber Segmenting
  • ​Signup form with styles
  • ​Split test
  • ​Autoresponder follow up
  • ​Blog posts to email
  • ​Manage subscribers
  • ​Double opt-in
  • ​Email newsletter
  • ​Send unlimited emails
  • ​Mobile apps for content curation
  • ​Email Campaigns
  • ​Subscriber Segmenting
  • ​Signup form with styles
  • Split test
  • ​Autoresponder follow up
  • ​Blog posts to email
  • ​Manage subscribers
  • ​Double opt-in
  • ​Email newsletter
  • ​Send unlimited emails
  • ​Mobile apps for content curation

​Monthly

Aweber offers a monthly plan worth $19 per month. The features included in the monthly plan are:

  • ​Automating and segmentation
  • ​Unlimited emails
  • ​Analytics
  • ​7-days a week customer service
  • ​Opt-in email marketing
  • ​Follow-up autoresponder
  • ​HTML email templates
  • ​Email deliverability tracking
  • ​WYSIWYG editor
  • ​Email automation
  • ​Email blog articles
  • ​Activity tracking
  • ​Email subscriber segmentation
  • ​Contact database
  • ​Activity tracking
  • ​API
  • ​Drag and drop interface
  • ​Design management
  • ​Customizable branding
  • ​Email scheduling
  • Click through tracking
  • ​Subscriber management
  • ​Automating and segmentation
  • ​Unlimited emails
  • ​Analytics
  • ​7-days a week customer service
  • ​Opt-in email marketing
  • ​Follow-up autoresponder
  • ​HTML email templates
  • ​Email deliverability tracking
  • ​Email automation
  • ​Email blog articles
  • ​Activity tracking
  • ​Email subscriber segmentation
  • ​Contact database
  • ​Activity tracking
  • ​API
  • ​Drag and drop interface
  • ​Design management
  • ​Customizable branding
  • ​Email scheduling
  • ​WYSIWYG editor
  • ​Click through tracking
  • ​Subscriber management

Quarterly

Aweber offers a quarterly plan worth $49 per quarter. The features included in the quarterly plan are:

  • ​Automating and segmentation
  • ​Unlimited emails
  • ​Analytics
  • ​7-days a week customer service
  • ​Opt-in email marketing
  • ​Follow-up autoresponder
  • ​HTML email templates
  • ​Email deliverability tracking
  • ​WYSIWYG editor
  • ​Email automation
  • ​Email blog articles
  • ​Activity tracking
  • ​Email subscriber segmentation
  • ​Contact database
  • ​Activity tracking
  • ​API
  • ​Drag and drop interface
  • ​Design management
  • ​Customizable branding
  • ​Email scheduling
  • Click through tracking
  • ​Subscriber management
  • ​Automating and segmentation
  • ​Unlimited emails
  • ​Analytics
  • ​7-days a week customer service
  • ​Opt-in email marketing
  • ​Follow-up autoresponder
  • ​HTML email templates
  • ​Email deliverability tracking
  • ​Email automation
  • ​Email blog articles
  • ​Activity tracking
  • ​Email subscriber segmentation
  • ​Contact database
  • ​Activity tracking
  • ​API
  • ​Drag and drop interface
  • ​Design management
  • ​Customizable branding
  • ​Email scheduling
  • ​WYSIWYG editor
  • ​Click through tracking
  • ​Subscriber management

Annually

Aweber Offers an annual month worth $194 per year. The features included in the annual plan are:

  • ​Automating and segmentation
  • ​Unlimited emails
  • ​Analytics
  • ​7-days a week customer service
  • ​Opt-in email marketing
  • ​Follow-up autoresponder
  • ​HTML email templates
  • ​Email deliverability tracking
  • ​WYSIWYG editor
  • ​Email automation
  • ​Email blog articles
  • ​Activity tracking
  • ​Email subscriber segmentation
  • ​Contact database
  • ​Activity tracking
  • ​API
  • ​Drag and drop interface
  • ​Design management
  • ​Customizable branding
  • ​Email scheduling
  • Click through tracking
  • ​Subscriber management
  • ​Automating and segmentation
  • ​Unlimited emails
  • ​Analytics
  • ​7-days a week customer service
  • ​Opt-in email marketing
  • ​Follow-up autoresponder
  • ​HTML email templates
  • ​Email deliverability tracking
  • ​Email automation
  • ​Email blog articles
  • ​Activity tracking
  • ​Email subscriber segmentation
  • ​Contact database
  • ​Activity tracking
  • ​API
  • ​Drag and drop interface
  • ​Design management
  • ​Customizable branding
  • ​Email scheduling
  • ​WYSIWYG editor
  • ​Click through tracking
  • ​Subscriber management

Aweber pricing plans depend on the number of subscribers that you have. Consider this guide below:

Up to 500 subscribers
$19/month

501 - 2,500 subscribers
- $29/month

2,501 – 5,000 subscribers
- $49/month

5,001 – 10,000 subscribers
- $69/month

10, 001 – 25,000 subscribers
- $149/month

​More than 25, 000 subscribers 
– By Quote

Aweber Features

Aweber assists businesses, blogs, and entrepreneurs convert a passive prospect into esteemed clients with email automation and marketing tools, alongside reliable live chat support. You can choose from a plethora of ready-made signup form templates and pair it with customized branding, without the need for coding. You can also view as people subscribe through blog posts, websites, in-person events, Facebook pages, and any place where a mass of people hangout. With analytics and reports, users can monitor engagements such as bounces, likes, sales, complaints, and many others. Utilize this valuable insight to fight off the obstacles that you face in your business venture. To get to know it more, here are the key features that they offer.

Marketing Automation

Users can easily automate the email marketing procedure by utilizing the logic called “if this, then that.” For instance, if a subscriber clicks your link, Aweber will automatically attach a tag to the specific subscriber. The labels determine where and when the emails are sent.

Moreover, Aweber provides the necessary contact options to upload or add a group of contacts manually. When you manually add a subscriber – which is the usual case for people who just started using email marketing who haven’t established a list – you can easily personalize the different fields. Color coding could range from gender to favorite color. As you add more contacts, it will save you time and effort by automatically recommending campaigns and tags based on previous entries. You can fully customize the client details you gather to guarantee that you acquire the data that you are necessary to make segments. Once you have collected the appropriate data, you can start matching your campaigns to make sure that the email campaigns you send are accurate as possible.

Responsive Email Design

Aweber’s emails can automatically adjust according to the device that the subscriber is utilizing to view the emails. It can be on a tablet, smartphone, or computer.

Data Segmentation

​Aweber users can segment data according to the contents of whatever field in their database, as well as user activity such as links clicked, emails opened, and web page visited. These particular segmentation details can be attached to more targets and improve marketing strategy

A/B Testing

Aweber lets users compare different variations in particular features of their emails to find out which one performs better. For instance, a specific user can perform A/B testing to two different headlines to figure out which one offers a higher open rate.

HTML Email Templates

Aweber provides over 700 email newsletter templates that work perfectly in desktop and mobile mode. Besides this, the email creation dashboard offered by Aweber is expertly constructed and well-organized. It automatically separates draft emails you were unable to send, scheduled emails or broadcast messages, and those that are part of your marketing campaign. Specifically, this is helpful if you have a massive number of emails and want to segregate it faster.

Also, Aweber provides various options to curate emails according to your experience and how much time you want to spend creating them. You can utilize a drag and drop editor or ready-to-use template to add content blocks that you can customize. On the other hand, if you are a virtuoso marketer or you have access to design sources and coding, you can create your very own email from nothing, as long as you utilize an HTML builder.

Reporting and Analytics

The reporting functionality of Aweber monitors both small subscriber metrics and email campaign metrics. With this, you can fully grasp the performance delivered by your sign up forms and campaigns. it doesn’t merely keep tabs of your vanity metrics like clicks and opens. Still, they also track coarser revenue-based metrics that will enable you to appropriately measure the return on investment delivered by your email campaigns. Basically, with it, users can effortlessly track critical parameters of the performance of the marketing campaigns, like click-throughs, open rates, sign up methods, list growth over time, and the activity history of a subscriber. These valuable insights can enhance your marketing strategy by establishing tactics that effectively work and eliminating tactics that fail.

Additionally, Aweber offers a visual representation of information that allows you to monitor how well each of your campaigns is doing and how all of your campaigns did over a specified period. It also enables you to decide what action to take according to the data presented.

Advantages of Aweber

Aweber is an excellent choice if you are looking for a reliable and comprehensive email marketing tool. It has every feature you need to build campaigns that provide income. It also offers the ease of use that you are looking for to instantly deliver appealing emails that will encourage your customers and prospects to open it.

The subscriber management functionality of Aweber will help you better understand how your customers will behave and what activities they will carry out. At the same time, it is reporting and analytics that offer valuable insights that you need to understand the performance and effectiveness of your campaigns thoroughly. Moreover, it also suggests appropriate actions you should take according to the data gathered from the performance of your campaigns and the behavior of your prospect clients. It makes it super easy and straightforward to make workflows aligned with behavioral triggers, so clients can automatically receive emails according to the actions they have carried out.

Customer support is another excellent highlight when it comes to Aweber. This company assigns a crew of email marketing experts who are incredibly responsive, efficient, skilled, and knowledgeable. Anyone new to the field of email marketing will find it beneficial. They provide daily liver webinars for extra training and instruction. Access to reports and data also gives you valuable insight that is very important to make informed and smart decisions, design and establish better tactics, and achieve outstanding outcomes.

However, how exactly does Aweber reinforce and help your company? Generally, you can utilize this email marketing program to manage and organize your contacts effectively and flexibly. It can also help you make triumphant and visually appealing marketing campaigns and create customized subscriber lists. You can put ten touches for every form on the file. You can encode their records that contain their complete behavioral and contact details for future references. Nevertheless, you can guarantee that Aweber will offer you more than just breaking down your contacts – it will provide you with a piece of essential information on where clients are coming from and whether or not they subscribed for a service or purchased a product. Due to this comprehensive and broad data, businesses, and entrepreneurs, can carry out more informed and intelligent decisions.

When talking about campaign curation, Aweber provides a pretty different approach compared to other marketing programs. You can utilize it to make autoresponders and follow-up series, construct your own, customized messages with a convenient and easy to use drag-and-drop tool. it also offers Ready-to-use templates, however, users are inspired to design and create their own to individually match their business branding.

Aweber Contact Pros and Cons

Aweber is a Pennsylvania based email marketing solution that has been in this industry for more than 20 years. One of their most popular claims is that they created and introduced autoresponder to the marketing platform, which is a big deal. With this in mind, their most promoted feature of our marketing automation, which is also offered by its competitors.

Ever since they started, clients have access to every feature they offer, and the only factor that increases the price of their membership plans is the increasing number of subscribers. Aside from automation, they also provided Email Web Analytics and split testing, enabling users to utilize their domain in the links they want to monitor clicks for, as well as for keeping tabs on the generated sales in the product. Most of all, they don’t just have an app; they have a total of three!

With this, one can immediately tell that Aweber has a lot of robust and outstanding features, but take a closer look at the pros and cons of this email marketing platform.

Pros

  • ​Easy-to-use email marketing platform
  • ​Incredible sales tracking. Though this is not a mandatory option, even for state of the art marketing automation, Aweber enables this through their email web analytics feature. All you need to do is to add several javascript on your website
  • ​Features a comprehensive set of ready-to-use email templates
  • ​The best customer support. Aside from the accommodating, friendly, and quick service, Aweber also provides incredible education tools among first-time users such as podcasts, videos, and articles.
  • ​Critically-acclaimed customer support that ranges from live chat, phone support, email support, video tutorials, online knowledge base, and free live webinars
  • ​Cost-effective alternative to most of its competitors in the market.
  • ​It includes list management tools. Organizing lists is now simple and easy with Aweber since you can utilize their marketing automation to handle subscribers through the regulations you established automatically.

Cons

  • ​Subscribers that are part of numerous lists and individuals that have already unsubscribed are still counted as part of your overall subscriber quota
  • ​Automation functionality is somehow limited to sequential emails only
  • ​Could use some updates. They don’t have a lot of innovative features like sleek automation, design testing, and spam. They could revamp their design since its way too conventional.
  • ​It is expensive and has an unfair subscriber count. Pricing is a bit high, almost similar to high-end email marketing solutions.

Conclusion

Aweber is one of the most sought after email marketing platforms today. It is easy-to-use, consistent, reliable, and affordable – perfect for businesses of all sizes, even those that have small resources and limited time for email marketing. You can use this simple and uncomplicated software up and running in no time. Though this has been in the marketing industry for more than two decades, it can still compete against a new marketing company. If you are looking for an economically-priced solution for your marketing concerns, it sounds like an excellent option for you and your business.

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