Best Email Marketing Softwares:
The Top 6 to Consider
- Best Email Marketing Softwares:The Top 6 to Consider
Online marketers use a wide variety of tools to attract and keep their prospects. These tools convert visitors to loyal customers. One of the most important things that an online marketer needs is to use the best email marketing software.
Email marketing software has many functions. The email marketing software use methods not only to send emails but also to check themselves ensuring that the emails sent out do not end up in the spam box. The intelligence and email automation in today’s email marketing software do send out the emails intelligently to ensure that the owner is not flagged for spam.
Email templates are useful in creating autoresponses. These are the backbone of funnel marketing. Another important email marketing feature is an advanced level of conditional responses. Formerly, these email marketing softwares were more interested in avoiding spamming their recipients. The methods used in sending emails were also secured to prevent being blacklisted or blocked by anti-spam email software.
The current advanced features make the email automation autoresponders the biggest selling point of these email marketing softwares. gWith intelligent email automation, the marketing funnel is adequately covered. The business owner only needs to create email templates. It is not surprising that some marketers have upwards of 200 email templates ready for any condition.
Best email marketing software
SendinBlue is an email marketing platform that was specifically engineered to resolve one of the most challenging problems experienced by both small-time and big-time businesses in the industry, which is cut-rate automatic email marketing.
Sendinblue helps business owners improve their relationships with their target market by using email campaigns, marketing automation, SMS messages, Facebook ads, transactional emaids, CRM, retargeting ads, and chat. But what sets them apart from others? SendinBlue is distinguished by a world-class customer service staff and they deliver pricing packages that are guaranteed to put a smile on your face. Their platform is a combination of powerful services that has a specialized, user-friendly feature.
Every aspect of their platform, from the complete set of features, that includes SMS, marketing automation, landing pages, transactional emails, and Facebook ads, to its incredibly cost-efficient rate, tells that SendinBlue strives to be the leading source in the field of marketing. SendinBlue offers carefully curated free packages that include marketing automation, more than 300 emails each day, and phone support for the first 60 days. Their state of the art automation features lead scoring and web tracking.
Their hard work truly pays off because currently, their team has more than 80,000 users and they can send 100 million emails each day! For a platform that was a novice in the field – they just started in 2012 –SendinBlue defies the odds with the success they are experiencing now.
Not Recommended For:
If you study SendinBlue’s packages, you can tell that they know what they are doing in terms of email marketing. They have crafted remarkable options that are granted to aid marketers in maximizing their email campaigns through email segmentation, automation, personalization, and landing forms and pages that are engineered to enhance conversions. Though the automation scheme used by SendinBlue may not be powerful enough to compete with the veterans such as ActiveCampaign, it still has a say in this industry.
Apart from its reasonable free trials, its paid packages range from $25 for more than 40,000 emails, which makes them one of the most low-cost marketing platform in the market. When it comes to features, there’s no question that SendinBlue is exceptional. We highly suggest that if you like what SendinBlue has to offer, try out their free trial first and see if you find it helpful. In the case that you find yourself getting acquainted with the high caliber tools and marketing features they offer, then you can start availing their paid packages.
Constant Contact has been the leading email marketing platform since 1995. They are one of the highly-utilized email tools in the industry, catering to more than 650,000 users. At an affordable price of $20 per month, Constant Contact offers appealing user interface and helpful features. For customers who want to test out the marketing equipment offered by Constant Contact, they have a 60-day free trial.
The free trial offered by Constant Contact offers clients full access to its complete features for 60 days, which includes unlimited campaigns, but you are allowed to send emails to only 100 contacts. The free trial is the perfect way to test out the performance of the marketing tools. When you like its functionality, you can upgrade to the paid plan. Note that the free trial doesn’t automatically reset and you can still get hold of your data without the need to sign up. What’s even better about Constant Contact is they have a 60-day money-back guarantee.
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Constant Contact Summary
Constant Contact is the best email marketing platform for small-time business owners. They have all the marketing features that are suitable for those who are just starting in the business industry. They have basic yet highly-effective marketing tools.
The only downside is that there are a lot of competitive email marketing tools that offer the same, or much better features than Constant Contact – at a more affordable rate. These competitors not only have advanced automation features, but they also offer a better user experience. Some of its potential competitors are GetResponse and ActiveCampaign.
Constant Contact does have a lot to say when it comes to its inexpensive deliverability cost, social media integrations, and allowing various access levels for different users. With this, it’s evident that they are making huge improvements to compete with the frontrunners in the 21st century. If they continue this enhancement and come up with incredible marketing automation, they can secure their place in the field of email marketing.
GetResponse is the affordable, straightforward newsletter tool that boasts of expert features. This Poland-based company caters to more than 182 countries and they have over 1 billion subscribers each month! Imagine the number of emails they can send.
Their features look past the typical email marketing tools since they also have custom landing pages, A/B testing, and inclusive design testing to video email marketing. Their landing pages are unique because it is part of Autofunnel, the latest tool that generates traffic and handles payment processing. Moreover, GetResponse has an automation feature, which allows the state of the art automated campaigns based on several conditions or triggers such as location and sales. On an advanced tier, you can access their webinar feature and built-in CRM. All of these features are curated to provide the most effective and hassle-free marketing system for businesses online.
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GetResponse offers the best of both worlds, from complete marketing features to straightforward newsletter tools. It also has incredible automation mechanisms that are perfect for list management, as well as versatile automation workflows.
Though their editor has plenty of room for improvement, their award-winning templates are functional and useful. On top of that, they even have an app for both Android and iOS that can track and send newsletters on mobile devices. Talk about convenience on the go. Boasting wide array of resilient features such as webinars and landing pages, and their latest Autofunnel feature, GetResponse is hitting all of the right spots of email marketing. It just needs a few tweaks in its deliverability rates but overall, it excels in most aspects. Being an email marketing tool, it is certainly flexible and well-rounded.
AWeber is a Pennsylvania-based email marketing platform that has been in the industry for more than 20 years. Ever since the beginning, customers have access to their complete features and their membership price only increases when their subscriber numbers start to climb up.
They are the company behind the autoresponder and they also specialize in marketing automation. They also offer split testing and ‘Email Web Analytics’ that allows customers to utilize their domain to monitor product sales. On top of that, they have not one but three mobile apps!
AWeber offers a lot of promising email marketing features, but let’s examine closely if this pioneer still has a place in the 21st-century marketing scene.
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AWeber offers all the basic features that you need to start a small business or store. It also educates beginner users using videos, articles, and podcasts. The only downside about this marketing platform is they only improve in customer service, other than that, they fall behind the latest marketing platform in the market. Aside from this, they haven’t upgraded their services and features over the past years. Being in this industry for 20 years, customers might think that they are too outdated for the modern marketing scene.
AWeber needs improvement. But aside from this, they still have incredible features that customers can depend on. They have a broad range of responsive and clean templates that come in different color schemes. They also have an amazing list of segmentation that allows subscriber management through their automation features. For instance, you can create your own set of rules for a personalized experience.
ActiveCampaign uses a unique marketing strategy. It sends less email while achieving better results. It has incredible integrations and features, as well as fast and friendly customer support. It is truly the most sought-after newsletter marketing tool in the industry.
This Chicago-based company has a lot of features that work seamlessly. ActiveCampaign is the powerhouse of accurate and useful marketing tools. Its state of the art automation allows autoresponders and automations of list management, contacts, and CRM system. The latter is also known as Deals, this system allows you to set up appointments, add notes to contacts, and send direct messages. Aside from this, they also have site messages feature. Using this feature, you can send personalized messages directly to your website visitors. On top of that, it has a mechanism that helps you organize your dashboard.
1. Marketing automation is your priority
ActiveCampaign has the best automation tool in this industry. Their tools allow you to create any automation that you want to build, may it be sales follow-ups, triggered campaigns, versatile email content, automated segmentation, and lots of others.
2. Marketing and integrated sales platform for your business
ActiveCampaign has a built-in CRM that efficiently connects all your email marketing data, allowing the sales team to work quickly. They also have social data and lead scoring that contributes to your sales follow-up processes.
3. You want a tool that can do multi-channel marketing
Aside from sending emails, you can also send SMS, personalized Site Messages to your website viewers, and manage the way Facebook ads are displayed in your contacts. ActiveCampaign has it all.
Not Recommend For:
1. You are a beginner
ActiveCampaign is all about state-of-the-art tools and marketing strategies. It needs regular maintenance and complex set up procedure. If you looking for a low-maintenance and beginner-friendly marketing partner, this one is not for you.
2. You are looking for easy and simple automations
If you want straightforward email sequences such as a welcome campaign, then you don’t have to invest in ActiveCampaign because you will only end up paying a lot of money for features you don’t need.
3. You haven’t made up your mind yet
ActiveCampaign has no free plan and with its brief 14-day free trial, it won’t be enough to acquaint yourself with all the features they offer.
Advantages of Using ActiveCampaign
It has a simple If/Then/Else logic which you can access through ‘conditional content’. It helps you personalize your user’s experience according to their interests and previously clicked links.
Ease of Use
ActiveCampaign takes pride in its customer-friendly design, with easily navigated menus. It offers a carefully organized dashboard that comes with a ‘Getting Started’ slider to aid first-time users. It also has a demo data to help you manage the sections properly. ActiveCampaign truly helps you get the most of your money’s worth.
ActiveCampaign is the efficient, helpful and friendly newsletter marketing tool that offers the best tools for its customers. Not only does it offer advanced features, but it also focuses on personalization and easy navigation. It is truly one of the greatest marketing options for ecommerce. Their automation is seamless and it puts the features of other companies to shame. It is certainly the all-in-one marketing platform.
ActiveCampaign needs to be managed regularly, so if you are planning to invest in this platform, you need to spend a little more of your time and money on it. This hard work will eventually pay off in the future because ActiveCampaign will help you earn more.
Mailjet is the famous email marketing service that provides businesses a simple way to send out high-volume emails and newsletters to more than 900,000 customers. It has offices in different parts of the world, including London, New York, Berlin, and Paris. It operates in over 150 countries with over 100,000 customers.
MailJet is an intuitive platform that works well with any type of business. If you are someone who is looking for an efficient way to send out emails to your target market, MailJet can cater to your needs. Below are some of its amazing features:
- Free plan available if you send less than 6,000 emails each month
- An easy-to-use drag-and-drop system that helps you achieve an intuitive design in a speedy manner
- Real-time email monitoring for fast data about campaign performance
- A/B tests that help you send out the most effective emails
Though the template selection could use a little improvement, MailJet is a full-service marketing platform that features advanced equipment that can help you create stylish and professional-looking emails. Not only does it excel in the style department, but it also helps your business thrive and reach a bigger audience. What’s great about MailJet is it offers powerful marketing service, regardless of the plan you choose. You can expect the following from them:
You can also unlock additional features such as template management, automated marketing, and the ability to lock content at an affordable rate.
Mailjet creates, sends, and monitors transactional and marketing emails. It is a versatile platform that can auto-scale more than 15 million emails per hour through the Email API. Their drag and drop email builder allow you to produce 100% intuitive emails. Their advanced user management and content locking feature give you better control of your brand accounts and image.
MailJet Marketing Plans
1. Free Plan
MailJet has a free plan that is available for business owners that are planning to send out less than 6,000 each month. The features of this plan include:
- A sending limit of 200 emails per day
- An advanced email editor
- Unlimited contact storage
- Advanced statistics options
The free plan might be intimidating, but if your email list has over a couple of hundred contacts, this is not the right plan for you.
2. Basic Plan
It has all the features offered in a free plan, minus the ads, sending limit and added support. It is the best option for small-time business owners who just want to design and send email campaigns. It is also a great starting plan for first-time businesses.
3. Enterprise Plan
It is the most expensive MailJet plan because it is specifically engineered for big-time companies and bulk senders. It has a solid infrastructure, access to migration experts and deliverability, state of the art management tools, and others.
Online marketers use email marketing tools as one of the foundations of their campaigns. The email marketing software are powerful tools which include testing, verification, and automation features. The above list of email tools are the best in keeping an email list and testing for responses. Users want to know if their email lists are live, usable and if those in the list are responding to the emails. This is where automation tools distinguish themselves.
The best email marketing software is a time saver with automated functions which convert website visitors to customers. If you are an online marketer, you should consider having an email marketing software for your next campaign.
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