Best Email Marketing Softwares:
The Top 6 to Consider

Online marketers use a wide variety of tools to attract and keep their prospects. These tools convert visitors to loyal customers. One of the most important things that an online marketer needs is to use the best email marketing software.

Email marketing software has many functions. The email marketing software use methods not only to send emails but also to check themselves ensuring that the emails sent out do not end up in the spam box. The intelligence and email automation in today’s email marketing software do send out the emails intelligently to ensure that the owner is not flagged for spam.

Email templates are useful in creating autoresponses. These are the backbone of funnel marketing. Another important email marketing feature is an advanced level of conditional responses. Formerly, these email marketing softwares were more interested in avoiding spamming their recipients. The methods used in sending emails were also secured to prevent being blacklisted or blocked by anti-spam email software.

The current advanced features make the email automation autoresponders the biggest selling point of these email marketing softwares. gWith intelligent email automation, the marketing funnel is adequately covered. The business owner only needs to create email templates. It is not surprising that some marketers have upwards of 200 email templates ready for any condition.

 There are many email marketing softwares in the market, and among all of them, the following are the 6 best email marketing software to consider.

Best email marketing software

Sendinblue Homepage

SendinBlue is an email marketing platform that was specifically engineered to resolve one of the most challenging problems experienced by both small-time and big-time businesses in the industry, which is cut-rate automatic email marketing.

Sendinblue helps business owners improve their relationships with their target market by using email campaigns, marketing automation, SMS messages, Facebook ads, transactional emaids, CRM, retargeting ads, and chat. But what sets them apart from others? SendinBlue is distinguished by a world-class customer service staff and they deliver pricing packages that are guaranteed to put a smile on your face. Their platform is a combination of powerful services that has a specialized, user-friendly feature.

Every aspect of their platform, from the complete set of features, that includes SMS, marketing automation, landing pages, transactional emails, and Facebook ads, to its incredibly cost-efficient rate, tells that SendinBlue strives to be the leading source in the field of marketing. SendinBlue offers carefully curated free packages that include marketing automation, more than 300 emails each day, and phone support for the first 60 days. Their state of the art automation features lead scoring and web tracking.

Their hard work truly pays off because currently, their team has more than 80,000 users and they can send 100 million emails each day! For a platform that was a novice in the field – they just started in 2012 –SendinBlue defies the odds with the success they are experiencing now.

Recommended For:

  • Those who need to send personalized campaigns. SendInBlue is the finest tool when it comes to transactional and trigger-based emails. Their automatic workflow is engineered to create campaigns powered by webpage visits, opens, and clicks. They also have a dedicated transactional section which triggers messages like sign-up, password resets, and purchase confirmations. There’s even an option wherein you can choose to send SMS to your target customers.
  • Those who want a high-quality tool that is easy on the budget. SendInBlue is designed to be more affordable than other alternative tools in the market. If you are looking for a top-notch yet inexpensive service that covers advanced segmentation, automations, and dynamic personalization, they are the best option.
  • eCommerce Sites. Their plan is suitable to aid eCommerce. It includes customizable triggers dependent on the capacity to deliver customer orders, the date purchased, and the personalized KPIs. SendInBlue is well-acquainted to serve eCommerce.

Not Recommended For:

  • Those who need various logins and different user access levels. Sadly, SendInBlue is only applicable if you set up logins for different users under Enterprise and Premium packages.

SendinBlue Summary

If you study SendinBlue’s packages, you can tell that they know what they are doing in terms of email marketing. They have crafted remarkable options that are granted to aid marketers in maximizing their email campaigns through email segmentation, automation, personalization, and landing forms and pages that are engineered to enhance conversions. Though the automation scheme used by SendinBlue may not be powerful enough to compete with the veterans such as ActiveCampaign, it still has a say in this industry.

Apart from its reasonable free trials, its paid packages range from $25 for more than 40,000 emails, which makes them one of the most low-cost marketing platform in the market. When it comes to features, there’s no question that SendinBlue is exceptional. We highly suggest that if you like what SendinBlue has to offer, try out their free trial first and see if you find it helpful. In the case that you find yourself getting acquainted with the high caliber tools and marketing features they offer, then you can start availing their paid packages.

Constant Contact has been the leading email marketing platform since 1995. They are one of the highly-utilized email tools in the industry, catering to more than 650,000 users. At an affordable price of $20 per month, Constant Contact offers appealing user interface and helpful features. For customers who want to test out the marketing equipment offered by Constant Contact, they have a 60-day free trial.

The free trial offered by Constant Contact offers clients full access to its complete features for 60 days, which includes unlimited campaigns, but you are allowed to send emails to only 100 contacts. The free trial is the perfect way to test out the performance of the marketing tools. When you like its functionality, you can upgrade to the paid plan. Note that the free trial doesn’t automatically reset and you can still get hold of your data without the need to sign up. What’s even better about Constant Contact is they have a 60-day money-back guarantee.

Constant Contact Home

Recommended For:

  • For users who want personalized features. They offer personalized features which are not found with most of the other email services. Over the years, they have taken pride in their one-of-a-kind event management tools, social campaigns, and surveys. These features power their wide-ranging email options that include recurring newsletters and automations.
  • For users who want a system with plenty of integrations. They take pride in their marketplace that holds more than 400 apps and integrations that house the most common niche products.
  • Small businesses who are starting out with their email marketing campaigns. They offer template building and customization, list management, and audience segmentation to name a few. Constant Contact also has online donations, A/B testing, event marketing and registration, automated email series, online survey creation and management, and more.
  • Constant Contact is highly-recommended for those who are managing events. This is because the platform has specialized features that manage event registrations, invitations, and tickets. It is not recommended for those who are looking for state of the art automation.

Not Recommended For:

  • Those who require the newest features. New users should carefully check out Constant Contact’s feature set, and compare these with the competition. There have been comments that Constant Contact is being left behind in the feature set.
  • Constant Contact might not meet the requirements of those who are after state-of-the-art email automation like triggered campaigns, abandoned cart campaigns and autoresponders.

Constant Contact Summary

Constant Contact is the best email marketing platform for small-time business owners. They have all the marketing features that are suitable for those who are just starting in the business industry. They have basic yet highly-effective marketing tools.

The only downside is that there are a lot of competitive email marketing tools that offer the same, or much better features than Constant Contact – at a more affordable rate. These competitors not only have advanced automation features, but they also offer a better user experience. Some of its potential competitors are GetResponse and ActiveCampaign.

Constant Contact does have a lot to say when it comes to its inexpensive deliverability cost, social media integrations, and allowing various access levels for different users. With this, it’s evident that they are making huge improvements to compete with the frontrunners in the 21st century. If they continue this enhancement and come up with incredible marketing automation, they can secure their place in the field of email marketing.

GetResponse

GetResponse is the affordable, straightforward newsletter tool that boasts of expert features. This Poland-based company caters to more than 182 countries and they have over 1 billion subscribers each month! Imagine the number of emails they can send.

Their features look past the typical email marketing tools since they also have custom landing pages, A/B testing, and inclusive design testing to video email marketing. Their landing pages are unique because it is part of Autofunnel, the latest tool that generates traffic and handles payment processing. Moreover, GetResponse has an automation feature, which allows the state of the art automated campaigns based on several conditions or triggers such as location and sales. On an advanced tier, you can access their webinar feature and built-in CRM. All of these features are curated to provide the most effective and hassle-free marketing system for businesses online.

getresponse home

Recommended For:

  • You want to gain customer leads. GetResponse is a newsletter tool that is trusted and proven for inbound. It offers versatile forms, Google Analytics integration, a landing page editor, and appealing automation for emails and segmentation, which helps you gain and cultivate potential leads. On top of everything, you can also access webinars with GetResponse. Their latest Autofunnel feature feeds all of these in an organized and hassle-free manner.
  • You’re an online business owner. GetResponse specializes in helping online business owners generate more sales in their company using integrations from platforms such as Shopify and Magento, dynamic email content, sales tracking, and abandoned cart campaigns. All of these features are accessible in their Professional Plan.
  • If you want a cheaper alternative, you can choose their Essential Plan that comes with Autofunnel feature. In this kind of plan, you can establish and link the site of your online store and begin growing your sales funnel with the help of social media campaigns, thank you and landing pages, and more. Autofunnel is specifically engineered to aid small business owners who sell services and products online.
  • You are looking for refined automation. GetResponse has an impressive workflow creator that allows you to build automation for a complete set of actions, like assigning lead scores, sending emails, data updates, segmentation, and contact tagging.

Not Recommended For:

  • You are looking for solid deliverability rates. Deliverability is an essential factor that needs to be considered when it comes to email marketing. GetResponse offers improving deliverability rates and it is not suitable for those who are looking for permanent rates.
  • You want a free plan. GetResponse doesn’t have a free plan, it only has a 30-day free trial. It is easy to navigate and the design is minimal and clean. It shows commonly performed tasks in a convenient place and you can customize widgets in your dashboard. One thing that they could improve is their email editor feature.

GetResponse Summary

GetResponse offers the best of both worlds, from complete marketing features to straightforward newsletter tools. It also has incredible automation mechanisms that are perfect for list management, as well as versatile automation workflows.

Though their editor has plenty of room for improvement, their award-winning templates are functional and useful. On top of that, they even have an app for both Android and iOS that can track and send newsletters on mobile devices. Talk about convenience on the go. Boasting wide array of resilient features such as webinars and landing pages, and their latest Autofunnel feature, GetResponse is hitting all of the right spots of email marketing. It just needs a few tweaks in its deliverability rates but overall, it excels in most aspects. Being an email marketing tool, it is certainly flexible and well-rounded.

AWeber is a Pennsylvania-based email marketing platform that has been in the industry for more than 20 years. Ever since the beginning, customers have access to their complete features and their membership price only increases when their subscriber numbers start to climb up.

Aweber Home

A Pioneer

They are the company behind the autoresponder and they also specialize in marketing automation. They also offer split testing and ‘Email Web Analytics’ that allows customers to utilize their domain to monitor product sales. On top of that, they have not one but three mobile apps!

AWeber offers a lot of promising email marketing features, but let’s examine closely if this pioneer still has a place in the 21st-century marketing scene.

Recommended For:

  • It is highly recommended for those who need phone support on their business site. They also offer live chat. Not all newsletter services offer this type of feature, but being a company that’s been in this industry for two decades, it’s no surprise that AWeber wants to prioritize customer service. They are competing with state-of-the-art marketing alternatives and it makes sense that they should invest in something that would give them an edge over the competition.

Not Recommended For:

  • Unfortunately, it is not recommended for those who are looking for a cheap marketing tool. There are instances where we would highly-recommend AWeber but there are a lot of affordable options that offer the same features such as SendinBlue and MailerLite.
  • Moreover, AWeber is also not recommended for those who are not well-versed with the ins and outs of the marketing platform. The menu structure of AWeber works great though there are sections that are partially hidden, and some of the top menus can be confusing if you are not well-acquainted with its features. Its weak points are found in the editor sections because of the bugs that contribute to bad user experience. Besides, their terminology is a little confusing even for expert users. For instance, regular emails are referred to as Broadcasts, automation is termed as Campaigns, and autoresponders are called Legacy Follow Up Messages. To finish everything, you also need to sign up using a credit card before you can avail of their free trial.

Aweber Summary

AWeber offers all the basic features that you need to start a small business or store. It also educates beginner users using videos, articles, and podcasts. The only downside about this marketing platform is they only improve in customer service, other than that, they fall behind the latest marketing platform in the market. Aside from this, they haven’t upgraded their services and features over the past years. Being in this industry for 20 years, customers might think that they are too outdated for the modern marketing scene.

AWeber needs improvement. But aside from this, they still have incredible features that customers can depend on. They have a broad range of responsive and clean templates that come in different color schemes. They also have an amazing list of segmentation that allows subscriber management through their automation features. For instance, you can create your own set of rules for a personalized experience.

 This wouldn’t be an issue if their service rate is low-cost. The problem is, they have an expensive service rate that is almost similar to GetResponse and ActiveCampaign. These platforms offer much better features and user interface. They also have sleek an appearance and state-of-the-art marketing equipment. On a positive note, AWeber offers complete access to their features, regardless of the number of subscribers you have. But this might not be enough for customers to consider them.

ActiveCampaign uses a unique marketing strategy. It sends less email while achieving better results. It has incredible integrations and features, as well as fast and friendly customer support. It is truly the most sought-after newsletter marketing tool in the industry.

ActiveCampaign Home

This Chicago-based company has a lot of features that work seamlessly. ActiveCampaign is the powerhouse of accurate and useful marketing tools. Its state of the art automation allows autoresponders and automations of list management, contacts, and CRM system. The latter is also known as Deals, this system allows you to set up appointments, add notes to contacts, and send direct messages. Aside from this, they also have site messages feature. Using this feature, you can send personalized messages directly to your website visitors. On top of that, it has a mechanism that helps you organize your dashboard.

Recommend For:

1. Marketing automation is your priority

ActiveCampaign has the best automation tool in this industry. Their tools allow you to create any automation that you want to build, may it be sales follow-ups, triggered campaigns, versatile email content, automated segmentation, and lots of others.

2. Marketing and integrated sales platform for your business

ActiveCampaign has a built-in CRM that efficiently connects all your email marketing data, allowing the sales team to work quickly. They also have social data and lead scoring that contributes to your sales follow-up processes.

3. You want a tool that can do multi-channel marketing

Aside from sending emails, you can also send SMS, personalized Site Messages to your website viewers, and manage the way Facebook ads are displayed in your contacts. ActiveCampaign has it all.

Not Recommend For:

1. You are a beginner

ActiveCampaign is all about state-of-the-art tools and marketing strategies. It needs regular maintenance and complex set up procedure. If you looking for a low-maintenance and beginner-friendly marketing partner, this one is not for you.

2. You are looking for easy and simple automations

If you want straightforward email sequences such as a welcome campaign, then you don’t have to invest in ActiveCampaign because you will only end up paying a lot of money for features you don’t need.

3. You haven’t made up your mind yet

ActiveCampaign has no free plan and with its brief 14-day free trial, it won’t be enough to acquaint yourself with all the features they offer.

Advantages of Using ActiveCampaign

Personalization

It has a simple If/Then/Else logic which you can access through ‘conditional content’. It helps you personalize your user’s experience according to their interests and previously clicked links.

Ease of Use

ActiveCampaign takes pride in its customer-friendly design, with easily navigated menus. It offers a carefully organized dashboard that comes with a ‘Getting Started’ slider to aid first-time users. It also has a demo data to help you manage the sections properly. ActiveCampaign truly helps you get the most of your money’s worth.

Conclusion

ActiveCampaign is the efficient, helpful and friendly newsletter marketing tool that offers the best tools for its customers. Not only does it offer advanced features, but it also focuses on personalization and easy navigation. It is truly one of the greatest marketing options for ecommerce. Their automation is seamless and it puts the features of other companies to shame. It is certainly the all-in-one marketing platform.

ActiveCampaign needs to be managed regularly, so if you are planning to invest in this platform, you need to spend a little more of your time and money on it. This hard work will eventually pay off in the future because ActiveCampaign will help you earn more.

Mailjet is the famous email marketing service that provides businesses a simple way to send out high-volume emails and newsletters to more than 900,000 customers. It has offices in different parts of the world, including London, New York, Berlin, and Paris. It operates in over 150 countries with over 100,000 customers.

MailJet is an intuitive platform that works well with any type of business. If you are someone who is looking for an efficient way to send out emails to your target market, MailJet can cater to your needs. Below are some of its amazing features:

  1. Free plan available if you send less than 6,000 emails each month
  2. An easy-to-use drag-and-drop system that helps you achieve an intuitive design in a speedy manner
  3. Real-time email monitoring for fast data about campaign performance
  4. A/B tests that help you send out the most effective emails
mailjet pricing

Though the template selection could use a little improvement, MailJet is a full-service marketing platform that features advanced equipment that can help you create stylish and professional-looking emails. Not only does it excel in the style department, but it also helps your business thrive and reach a bigger audience. What’s great about MailJet is it offers powerful marketing service, regardless of the plan you choose. You can expect the following from them:

  • Statistics tracking
  • API support
  • Unlimited contacts storage
  • Easy personalization

You can also unlock additional features such as template management, automated marketing, and the ability to lock content at an affordable rate.

Mailjet creates, sends, and monitors transactional and marketing emails. It is a versatile platform that can auto-scale more than 15 million emails per hour through the Email API. Their drag and drop email builder allow you to produce 100% intuitive emails. Their advanced user management and content locking feature give you better control of your brand accounts and image.

Pros

  • MailJet is easy to set up and straightforward to use. Their newest upgrade allows you to make stylish emails for various platforms. They are colorful, responsive, and user-friendly.

Cons

  • The downside when using MailJet is they never tell you the specific problem in your domain. Knowing the exact issue or problem might help you improve your domain and alter your security. For instance, when the account is blocked and you send a message, MailJet will simply say, "Sorry, your domain triggered some of our security rules. We unblock your account". Or if you just made an account, you will receive a message that says, "Sorry, your domain triggered some of our security flags. We cannot allow you to use our system."
Mailjet Home

MailJet Marketing Plans

1. Free Plan

MailJet has a free plan that is available for business owners that are planning to send out less than 6,000 each month. The features of this plan include:

  • A sending limit of 200 emails per day
  • An advanced email editor
  • Unlimited contact storage
  • Advanced statistics options

The free plan might be intimidating, but if your email list has over a couple of hundred contacts, this is not the right plan for you.

2. Basic Plan

It has all the features offered in a free plan, minus the ads, sending limit and added support. It is the best option for small-time business owners who just want to design and send email campaigns. It is also a great starting plan for first-time businesses.

3. Enterprise Plan

It is the most expensive MailJet plan because it is specifically engineered for big-time companies and bulk senders. It has a solid infrastructure, access to migration experts and deliverability, state of the art management tools, and others.

Conclusion

Online marketers use email marketing tools as one of the foundations of their campaigns. The email marketing software are powerful tools which include testing, verification, and automation features. The above list of email tools are the best in keeping an email list and testing for responses. Users want to know if their email lists are live, usable and if those in the list are responding to the emails. This is where automation tools distinguish themselves.

The best email marketing software is a time saver with automated functions which convert website visitors to customers. If you are an online marketer, you should consider having an email marketing software for your next campaign.

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